Customer outcome evidence
Check attribution before claiming a customer result
Record the baseline, period, metric source, your contribution, and other factors. Customer success is rarely attributable to one person or action.
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Review method
Make metric provenance visible
- Define the customer outcome and accurate measurement period.
- Identify the approved source for the baseline and result.
- Separate your action from product, team, market, and customer factors.
- Use de-identified wording approved for external disclosure.
Boundary
No causal, revenue, or hiring prediction
The map does not prove causation, verify analytics, assess performance, score ATS compatibility, or predict hiring. Never invent customers, dates, revenue, retention, satisfaction, adoption, attribution, testimonials, or outcomes.
Protect customer data
Do not paste customer names, emails, contracts, account records, health or financial data, private metrics, credentials, or support conversations.
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